“As part of the pandemic, we saw that games continue to be how people create and maintain connections,” says Meagan Timney, Head of UX, Stadia at Google. Global game downloads increased by 75%, from 2019 to 2020, and watch time for gaming live stream increased by 45%. Staying at home has meant that the number of people playing games has increased dramatically, as well as the kind of games that people are playing. The rise of “gaming as a lifestyle” is here Here’s a closer look at how some of the leaders at Google are weighing in. This comes with more in-depth coverage of some of the biggest topics in the industry from a panel of Google for Games industry experts. The report covers these essential questions, some surprising statistics, and a look at some major global trends, including the boom of women gamers and competitive games in some of the world’s biggest markets, shifts in how players are paying, and how the very nature of gaming is changing with the evolution of cutting-edge technology. It covers key questions game developers are asking about the world of gaming, around the globe, as we move into the next decade: What are gamers searching online? What’s keeping them engaged? What are they purchasing? And what can gamers expect next? To that end, Google has stepped in, with the 2021 Google for Games Global Insights Report. To keep up and get ahead, it’s essential to stay on top of the latest insights from around the globe. In other words, the industry is booming - and incredibly competitive. By 2026, that number is expected to rise to $295.63 billion. The global gaming market reached $162.32 billion in 2020. Catch up on the other articles from Google for Games in this series covering a wide range of topics that help developers take their games to the next level.
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